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[AMJ] Marketing Research Trends and the Top 100 Research-Active Scholars in Asia During 2011~2016

This post is about "Marketing Research Trend and the Top 100 Research-Active Scholars in Asia During 2011~2016" which is published in the Asian Marketing Journal(Jan, 2017) of Korean Marketing Association(http://www.kma.re.kr)


< Asia Marketing Journal's Book cover design >
This study introduces research trends in Asia by analyzing the publications of scholars in major universities in Asia, which can provide Asian researchers with what topics Asian researchers have been conducting the last six years. In addition, this study provides information on who have been active in research with the list of top one hundred scholars according to their H index scores.
Country University Accrediation Websites
Australia Australian National University - programsandcourses.anu.edu.au/
Australia La Trobe University - latrobe.edu.au/
Australia Macquarie University AACSB mgsm.edu.au/
Australia Monash University Triple business.monash.edu/
Australia Queensland University Of Technology Triple qut.edu.au/
Australia The University Of Adelaide AACSB business.adelaide.edu.au/
Australia The University Of Western Australia AACSB / EQUIS business.uwa.edu.au/
Australia University Of Melbourne AACSB / EQUIS mbs.edu/home
Australia University Of New South Wales AACSB / EQUIS business.unsw.edu.au/
Australia University Of Queensland AACSB / EQUIS uq.edu.au/
Australia University Of Sydney AACSB / EQUIS http://sydney.edu.au/
China China Europe International Business School AACSB / EQUIS en.ceibs.edu/
China Fudan University AACSB / EQUIS fdsm.fudan.edu.cn/En/
China Lingnan (University) College, Triple lingnan.sysu.edu.cn/en/
Sun Yat-Sen University
China Nanjing University AACSB nju.edu.cn/english/
China Peking University, BIMBA AACSB / EQUIS en.bimba.edu.cn/
China Peking University, Guanghua MBA AACSB / EQUIS gsm.pku.edu.cn/mba/en/
China Renmin University Of China AACSB / EQUIS mbaen.rbs.org.cn/
China Shanghai Jiao Tong University, Antai MBA Triple mba.sjtu.edu.cn/en/
China Sun Yat-Sen University Triple sysu.edu.cn/
China Tsinghua University AACSB mba.sem.tsinghua.edu.cn/mbaen/
China University Of Science And Technology Of China AACSB / AMBA sem.ustb.edu.cn/
China Zhejiang University Triple zju.edu.cn/english/
Hong Kong City University Of Hong Kong EQUIS cb.cityu.edu.hk/
Hong Kong Hong Kong Baptist University Triple buhkbu.edu.hk/eng/main/
Hong Kong Hong Kong University Of AACSB mba.ust.hk/
Science And Technology
Hong Kong Lingnan University  AACSB ln.edu.hk/
Hong Kong The Chinese University Of Hong Kong AACSB mba.cuhk.edu.hk/
Hong Kong The Hong Kong Polytechnic University AACSB / EQUIS polyu.edu.hk/fb/
Hong Kong The University Of Hong Kong AACSB / EQUIS mba.hku.hk/
India Great Lakes Institute Of Management - greatlakes.edu.in/
India Indian Institute Of Management, Ahmedabad EQUIS iimahd.ernet.in/
India Indian Institute Of Management, Bangalore EQUIS iimb.ernet.in/
India Indian Institute Of Management, Calcutta AACSB / AMBA iimcal.ac.in/
India Indian Institute Of Management, Kozhikode AMBA iimk.ac.in/
India Indian Institute Of Management, Lucknow AMBA iiml.ac.in/
India Indian School Of Business AACSB isb.edu/
India International Management Institute, Delhi AMBA imi.edu/
India Management Development Institute AMBA mdi.ac.in/login.html
India Sp Jain Institute Of Management And Research AMBA spjimr.org/
India SVKM’s NMIMS, Bangalore AMBA nmimsbengaluru.org/
India T. A. Pai Management Institute  AACSB tapmi.edu.in/
Indonesia Airlangga University, Faculty Of Economy - unair.ac.id/
Indonesia Institut Teknologi Bandung - sbm.itb.ac.id/mba
Indonesia IPMI International Business School - ipmi.ac.id/index/en
Indonesia Prasetiya Mulya Business School - pmbs.ac.id/
Indonesia Universitas Gadjah Mada AACSB mm.feb.ugm.ac.id/
Indonesia University Of Indonesia Faculty Of Economics - feb.ui.ac.id/
Japan Keio University AACSB / EQUIS kbs.keio.ac.jp/en/
Japan Kyoto Universtiy - gsm.kyoto-u.ac.jp/en/
Japan Mcgill University Japan - mcgillmbajapan.com/
Japan Meiji University, - meiji.ac.jp/cip/english/undergraduate/
School Of Business Administration business/
Japan Meiji University, School Of Commerce - meiji.ac.jp/cip/english/undergraduate/
commerce/
Japan Meiji University, School Of Global Business - meiji.ac.jp/cip/english/graduate/
business/
Japan Nagoya University Of Commerce And Business AACSB / AMBA nucba.ac.jp/en/
Japan Temple University, Japan Campus - tuj.ac.jp/index.html
Japan Waseda University - waseda.jp/fcom/wbs/en
Malaysia Universiti Utara Malaysia AMBA oyagsb.uum.edu.my/
Malaysia Putra Business School AACSB putrabusinessschool.edu.my/
Malaysia Universiti Kebangsaan Malaysia - ukm.my/gsbukm/
Malaysia Universiti Malaya AMBA um.edu.my/
Malaysia Universiti Putra Malaysia AACSB putrabusinessschool.edu.my/
Malaysia Universiti Sains Malaysia - gsb.usm.my/v2/
Mongolia Ider University - ider.edu.mn/
Mongolia Institute Of Finance And Economics - ife.edu.mn/
Mongolia Mongolia International University - miu.edu.mn/miu/cbah.php
Mongolia Mongolian National University - mnu.edu.mn/
Mongolia Mongolian University Of Science And Technology - must.edu.mn/mn/
Mongolia National University Of Mongolia - num.edu.mn/en/
Mongolia Orkhon University - orkhon.edu.mn/
Mongolia Ulaanbaatar University - ulaanbaatar.edu.mn/
New Zealand  Auckland University Of Technology AACSB aut.ac.nz/study-at-aut/
New Zealand  Massey University AACSB / AMBA business.massey.ac.nz/
New Zealand  The University Of Auckland Triple mba.auckland.ac.nz/
New Zealand  University Of Canterbury AACSB / AMBA mba.canterbury.ac.nz/
New Zealand  University Of Otago AACSB / EQUIS otagomba.com/
New Zealand  University Of Waikato Triple waikato.ac.nz/
New Zealand  Victoria University Of Wellington Triple victoria.ac.nz/som/study/
Russia International Management Institute AMBA imisp.ru/
St. Petersburg
Russia Lomonosov Moscow State University - en.mgubs.ru/
Russia MBA Higher School, Kazan Federal University AMBA mba-kazan.ru/
Russia MIRBIS Moscow International Higher Business School AMBA mirbis.ru/
Russia Moscow School Of Social And AMBA kingston.ane.ru/
Economic Sciences
Russia Plekhanov Business School Integral, AMBA rea.ru/
Plekhanov Russian University Of Economics
Russia Saint Petersburg University EQUIS / AMBA gsom.spbu.ru/en/
Russia State University Of Management, AMBA hbs-guu.ru/
School Of Business
Russia Synergy Business School - synergy.ru/
Russia The Russian Presidential Academy of AMBA emba.rane.ru/en
National Economy And Public Administration
Singapore Insead Singapore Triple insead.edu/home/
Singapore Nanyang Business School AACSB / EQUIS nbs.ntu.edu.sg/
Singapore National University of Singapore AACSB / EQUIS mba.nus.edu/
Singapore Singapore Institute of Management - sim.edu.sg/
Singapore Singapore Management University AACSB / EQUIS business.smu.edu.sg/
Korea Chung Ang University - biz.cau.ac.kr/
Korea Dongguk University AACSB mba.dongguk.edu/
Korea Ewha Womans University AACSB biz.ewha.ac.kr/
Korea Hankuk University Of Foreign Studies - bizeng.hufs.ac.kr/
Korea Hanyang University AACSB biz.hanyang.ac.kr/
Korea Konkuk University AACSB mba.konkuk.ac.kr/
Korea Korea University AACSB / EQUIS biz1.korea.ac.kr/en/
Korea Kyung Hee University - ekbiz.khu.ac.kr/
Korea Seoul National University AACSB gsb.snu.ac.kr/en/
Korea Sogang University AACSB sbs.ac.kr/en/
Korea Sungkyunkwan University AACSB gsb.skku.edu/en/
Korea Yonsei University AACSB / EQUIS mba.yonsei.ac.kr/
Taiwan Feng Chia University AACSB en.fcu.edu.tw/wSite/mp?mp=3
Taiwan Fu Jen Catholic University AACSB management.fju.edu.tw/
Taiwan National Central University AACSB mgt.ncu.edu.tw/index/main.php
Taiwan National Cheng Kung University AACSB imba.ncku.edu.tw/main.php
Taiwan National Chengchi University AACSB / EQUIS imba.nccu.edu.tw/
Taiwan National Chiao Tung University  - com.nctu.edu.tw/
Taiwan National Sun Yat-Sen University AACSB mbaen.bssysu.com/
Taiwan National Taiwan University AACSB management.ntu.edu.tw/en/GMBA
Taiwan National Taiwan University AACSB management.ntust.edu.tw/
of Science And Technology
Taiwan National Tsing Hua University - nthu.edu.tw/
Thailand Assumption University - graduate.au.edu/
Thailand Chulalongkorn University AACSB / EQUIS mbachula.info/mba-english-program
Thailand National Institute Of AACSB mba.nida.ac.th/en/
Development Administration
Thailand Stamford International University - stamford.edu/
Thailand Thammasat Business School - tbs.tu.ac.th/14/en/
The Philippines Asian Institute Of Management - aim.edu/
The Philippines Ateneo De Manila University - gsb.ateneo.edu/
The Philippines De La Salle University - dlsu.edu.ph/academics/
The Philippines University Of San Carlos - usc.edu.ph/sbe/
School Of Business and Economics
The Philippines University Of Santo Tomas - ust.edu.ph/
Ust Graduate School
The Philippines University Of The Philippines, - upd.edu.ph/~cba/
Cesar E. A. Virata School Of Business
Vietnam Centre Franco-Vietnamien De - cfvg.org/
Formation À La Gestion
Vietnam FPT School Of Business, FPT University - fsb.edu.vn/
Vietnam Ho Chi Minh City University of   Technology - mba-mci.edu.vn/en/
Vietnam RMIT University Vietnam - rmit.edu.vn/
Vietnam University of Econmics, HCMC - ueh.edu.vn/
Vietnam Vietnam National University - hsb.edu.vn/

< Major Asian Universities >

For this analysis, we have collected academic publications (about Marketing) of all the professors in major universities from twelve Asian countries. Then, we can see the result of the Academic Performances of each country from their publications.
Country SSCI SCI SCIE SCOPUS SSCI/SCI/SCIE/
SCOPUS
H-Index
Thailand 3 0 0 8 10 731
China 55 3 9 36 86 9076
Hong Kong & Macau 207 0 16 161 307 30562
Korea 92 0 3 60 70 11883
Japan 15 0 4 3 18 2100
The Philippines 0 0 0 1 1 93
Taiwan 55 0 5 64 78 7074
Russia 6 0 0 9 15 783
India 39 0 54 45 138 3577
Malaysia 11 0 17 43 33 1828
Singapore 75 0 12 33 142 12401
Indonesia 1 0 0 6 7 359

< Summary of Academic Performances by Countries >

We can see Hong Kong & Macao had the highest number of marketing researches on all scales by country (or region), followed by Korea and Singapore on the scale.

Then, we have analyzed what topics they have been studying along with which topics are most popular by country and geographical area, evaluated scholars’ academic performances in terms of their impacts on academic society, and finally selected the top one hundred scholars among them. The topic matter can be found in the attached paper file "[AMJ]Marketing Research Trends and the Top 100 Research-Active Scholars in Asia During 2011~2016" and the Top 100 Research-Active Scholars in Asia During 2011~2016 are shown in the table below.
Country Name University
Hong Kong Zhilin Yang College of Business / The City University of Hong Kong
Hong Kong Julie Juan Li College of Business / The City University of Hong Kong
Hong Kong Chenting Su College of Business / The City University of Hong Kong
Korea Jongkuk Lee Ewha School of Business / Ewha Womans University
Korea Youjae Yi Seoul National University Business School / Seoul National University
China Liyin Jin School of Management / Fudan University
Singapore Jochen Wirtz Department of Marketing / National University of Singapore Business School
Taiwan Ruey-Jer Jean NCCU College of Commerce / National Chengchi University
Hong Kong Yuwei Jiang Faculty of Business / The Hong Kong Polytechnic University
Singapore Leonard Lee Department of Marketing / National University of Singapore Business School
Taiwan Jyh-Shen Chiou NCCU College of Commerce / National Chengchi University
Singapore Kapil Tuli Lee Kong Chian School of Business / Singapore Management University
Hong Kong Marc Mazodier HKBU School School of Business / Hong Kong Baptist University
China Xunhua Guo School of Economics and Management / Tsinghua University
Hong Kong Jaideep Sengupta HKUST Business School / The Hong Kong University of Science and Technology
Hong Kong Alex S.L. Tsang HKBU School School of Business / Hong Kong Baptist University
Korea Eunju Lee School of Business / Sungkyunkwan University
Japan Tomoko Kawakami Waseda Business School / Waseda University
China Yanqun He School of Management / Fudan University
Hong Kong Frederick Hong-kit Yim HKBU School School of Business / Hong Kong Baptist University
China Ying Zhang Guanghua School of Management / Peking University
Hong Kong Echo wen Wan School of Business / The University of Hong Kong
Hong Kong Kimmy W. Chan HKBU School School of Business / Hong Kong Baptist University
Taiwan Lei-Yu Wu NCCU College of Commerce / National Chengchi University
Korea Subin Im Yonsei School of Business / Yonsei University
Hong Kong Jeff Jianfeng Wang College of Business / The City University of Hong Kong
Singapore Sandeep R. Chandukala Lee Kong Chian School of Business / Singapore Management University
Singapore Teck Hua Ho Department of Marketing / National University of Singapore Business School
Singapore Junhong Chu Department of Marketing / National University of Singapore Business School
Hong Kong Anirban Mukhopadhyay HKUST Business School / The Hong Kong University of Science and Technology
Hong Kong Gerard P.J. Prendergast HKBU School School of Business / Hong Kong Baptist University
Hong Kong Ricky Yeekwong Chan Faculty of Business / The Hong Kong Polytechnic University
Macau Matthew Liu Faculty of Business Administration / University of Macau
Hong Kong Noel Y.M. Siu HKBU School School of Business / Hong Kong Baptist University
Taiwan Hsin Hsin Chang Department of Business Administration and Graduate Institute of International Business / National Cheng Kung University
Korea Kwanho Suk Korea University Business School / Korea University
Korea Jaihak Chung Sogang Business School / Sogang Unversity
Hong Kong Nan Zhou College of Business / The City University of Hong Kong
Hong Kong Liang Guo CUHK Business School / The Chinese University of Hong Kong
Hong Kong Hao Shen CUHK Business School / The Chinese University of Hong Kong
Hong Kong Xubing Zhang Faculty of Business / The Hong Kong Polytechnic University
Hong Kong Namwoon Kim Faculty of Business / The Hong Kong Polytechnic University
Hong Kong Leilei Gao CUHK Business School / The Chinese University of Hong Kong
Singapore Xiuping Li Department of Marketing / National University of Singapore Business School
Korea Jeonghye Choi Yonsei School of Business / Yonsei University
Taiwan Nai-Hwa Lien College of Management / National Taiwan University
Hong Kong Jun Kim HKUST Business School / The Hong Kong University of Science and Technology
Russia Johanna Pia Maria Frösén Graduate School of Management / St. Petersburg University
Hong Kong Michael King-man Hui CUHK Business School / The Chinese University of Hong Kong
Hong Kong Maggie Chuoyan Dong College of Business / The City University of Hong Kong
Korea Hakkyun Kim School of Business / Sungkyunkwan University
Singapore Ping Xiao Department of Marketing / National University of Singapore Business School
China Xiucheng Fan School of Management / Fudan University
China Iris Hung School of Management / Fudan University
Taiwan Chun-Tuan Chang College of Management / National Sun Yat-sen University
Korea Songoh Yoon Korea University Business School / Korea University
Singapore Vishal Narayan Department of Marketing / National University of Singapore Business School
Hong Kong Junfeng Zhang HKBU School School of Business / Hong Kong Baptist University
Korea Seongyeon Park Ewha School of Business / Ewha Womans University
Singapore Julien Cayla Division of Marketing and International Business / Nanyang Business School
Hong Kong Meng Zhang CUHK Business School / The Chinese University of Hong Kong
Korea Jongho Lee Korea University Business School / Korea University
Korea Woojung Chang School of Business Administration / University of Seoul
Hong Kong Rashmi Adaval HKUST Business School / The Hong Kong University of Science and Technology
Korea Sanghoon Kim Seoul National University Business School / Seoul National University
India Sharma Dheeraj Indian Institute of Management, Ahmedabad
Korea Tony C. Garrett Korea University Business School / Korea University
India Sreelata Jonnalagedda Indian Institute of Management Bangalore
Singapore Ernst Christiaan Osinga Lee Kong Chian School of Business / Singapore Management University
India Sudhir Voleti Indian School of Business
Singapore Huang Xun Division of Marketing and International Business / Nanyang Business School
China Jing Xu Guanghua School of Management / Peking University
Hong Kong Flora Fang Gu Faculty of Business / The Hong Kong Polytechnic University
Hong Kong Ralf van der Lans HKUST Business School / The Hong Kong University of Science and Technology
Macau Cheris Wing Chi Chow Faculty of Business Administration / University of Macau
Hong Kong Na Wen College of Business / The City University of Hong Kong
Korea Sebum Park Yonsei School of Business / Yonsei University
China Fengyun Cai Antai MBA / Shanghai Jiao Tong University
Hong Kong Amy N. Dalton HKUST Business School / The Hong Kong University of Science and Technology
Hong Kong Sara Kim School of Business / The University of Hong Kong
Korea Shijin Yoo Korea University Business School / Korea University
Taiwan Chi Cheng Wu College of Management / National Sun Yat-sen University
Hong Kong Xu Zheng College of Business / The City University of Hong Kong
Singapore Wei Shi Lim Department of Marketing / National University of Singapore Business School
Hong Kong Xianchi Dai CUHK Business School / The Chinese University of Hong Kong
Hong Kong Chungleung Luk College of Business / The City University of Hong Kong
Korea Sangyong Kim Korea University Business School / Korea University
Korea Youngchan Kim Yonsei School of Business / Yonsei University
China Liangyan Wang Antai MBA / Shanghai Jiao Tong University
Hong Kong Jessica Yuk-yee Kwon CUHK Business School / The Chinese University of Hong Kong
Hong Kong Allan K.K. Chan HKBU School School of Business / Hong Kong Baptist University
Taiwan Pei-Yu Pai NCCU College of Commerce / National Chengchi University
Taiwan Ai-Hwa Chang NCCU College of Commerce / National Chengchi University
Korea Bohyeon Kang School of Business Administration / Kyungpook National University
Taiwan Lien-Ti Bei NCCU College of Commerce / National Chengchi University
Taiwan Chunyao Huang College of Management / National Taiwan University
Hong Kong Rocky P. Chen HKBU School School of Business / Hong Kong Baptist University
Singapore Lim Ai Ching Division of Marketing and International Business / Nanyang Business School
Hong Kong Jason Shi Jia School of Business / The University of Hong Kong
Singapore Ali Faraji Rad Division of Marketing and International Business / Nanyang Business School

< Top 100 Research-Active Scholars in Asia >

The Top 100 scholars were studying at 33 schools in 10 countries in Asia, and the Top 100 selection criteria and specific figures can be found in the paper. Also, papers published by them for the last six years can also be found in the attached file "Top 100 List of Publications".

The number of selected researchers at each university can be found in the table below.
University Country Number of Selected Scholars
College of Business / The City University of Hong Kong Hong Kong 9
HKBU School School of Business / Hong Kong Baptist University Hong Kong 9
Department of Marketing / National University of Singapore Business School Singapore 8
CUHK Business School / The Chinese University of Hong Kong Hong Kong 7
HKUST Business School / The Hong Kong University of Science and Technology Hong Kong 6
Korea University Business School / Korea University Korea 6
NCCU College of Commerce / National Chengchi University Taiwan 6
Faculty of Business / The Hong Kong Polytechnic University Hong Kong 5
School of Management / Fudan University China 4
Yonsei School of Business / Yonsei University Korea 4
Division of Marketing and International Business / Nanyang Business School Singapore 3
Lee Kong Chian School of Business / Singapore Management University Singapore 3
Antai MBA / Shanghai Jiao Tong University China 2
College of Management / National Sun Yat-sen University Taiwan 2
College of Management / National Taiwan University Taiwan 2
Ewha School of Business / Ewha Womans University Korea 2
Faculty of Business Administration / University of Macau Macau 2
Guanghua School of Management / Peking University China 2
School of Business / Sungkyunkwan University Korea 2
School of Business / The University of Hong Kong Hong Kong 2
Seoul National University Business School / Seoul National University Korea 2
Department of Business Administration and Graduate Institute of International Business / National Cheng Kung University Taiwan 1
Graduate School of Business / Hankuk University of Foreign Studies Korea 1
Graduate School of Management / St. Petersburg University Russia 1
Indian Institute of Management Bangalore India 1
Indian Institute of Management, Ahmedabad India 1
Indian School of Business India 1
Kyunghee University The School of Management Korea 1
School of Business Administration / Kyungpook National University Korea 1
School of Business Administration / University of Seoul Korea 1
School of Economics and Management / Tsinghua University China 1
Sogang Business School / Sogang Unversity Korea 1
Waseda Business School / Waseda University Japan 1
In total 33 schools 100

< Research-oriented universities in Asia >

According to the results of the research, the researchers of the City University of Hong Kong and Hong Kong Baptist University were most selected by 9 people, respectively.

This study makes some unique contributions to the academic societies in Asia at least in two ways.

Firstly, this study provides Asian researchers with information on what Asian researchers have been studying for the last six years, which is expected to help Asian researchers to understand research trends in Asia.

Secondly, this study introduces who has been active in academic research in what countries or universities in Asia, which has never been addressed in the academic societies in Asia.

This study hopefully generates some positive competition among Asian scholars and acknowledges their contribution to academic societies.


- Details of this research can be seen in the "Marketing Research Trend and the Top 100 Research-Active Scholars in Asia During 2011~2016" which is published in the Asian Marketing Journal(Jan, 2017, page 1-26) of Korean Marketing Association (http://www.kma.re.kr) and can be also seen in the attachment file "[AMJ]Marketing Research Trends and the Top 100 Research-Active Scholars in Asia During 2011~2016".

- Copyrightâ“’2017 Jaihak Chung (jaihak@sogang.ac.kr / Professor of Marketing at the School of Business Administration, Sogang University, Seoul, Korea) All rights reserved. Unauthorized use, scrap, and commercial use are prohibited.
Attached files :
• Top 100 List of Publications
• [AMJ]Marketing Research Trends and the Top 100 Research-Active Scholars in Asia During 2011~2016