Greetings

Dear Colleagues and Friends,

On behalf of the KMA (Korean Marketing Association), we welcome you to the 2022 ICAMA (International Conference of Asian Marketing Associations) at Jeju Island, Korea.

As a leader in Asian academia, the KMA established ICAMA in 2014 and has been holding international conferences with marketing scholars from Asian countries. The 2nd ICAMA was held in Tokyo, Japan, in 2015. The 3rd ICAMA in Beijing, China, in 2016. The 4th ICAMA in Bangkok, Thailand, in 2018. And in 2020, the 5th ICAMA was held in Seoul. Based on these hosting experiences, the KMA intends to solidify its position as Asia's leading international marketing society through continuous exchanges with marketing-related overseas communities.

Representative marketing scholars from Korea and Asia will gather face-to-face and non-face-to-face in Jeju to share their research findings under the theme of "New Marketing Waves in Asian Market" with the following research areas: marketing analytics related to big data, machine learning and AI, new research on mobile commerce, digital transformation of companies along with changes in marketing activities, in-depth psychological analysis on MZ consumers. By doing so, the Korean Marketing Association intends to establish ICAMA as the leading international conference in Asia. In addition, the 2022 ICAMA also provides conference participants with publication opportunities, which several prestigious journals, such as Journal of Retailing & Consumer Services, International Journal of Advertising, and Asia Pacific Journal of Marketing and Logistics, will offer.

I especially appreciate the significant service and contribution of the following colleagues to the conference: Chair Dr. Jaihak Chung and the organizing committee members and staff.

The 2022 ICAMA will be an exceptional venue for research exchanges among all Asian marketing scholars. I look forward to seeing you enjoying yourself at the 2022 ICAMA conference in October.

Sincerely Yours,
Sungho Lee
President of the Korean Marketing Association
University of Seoul

Dear Colleagues and Friends,

On behalf of the Korean Marketing Association, we welcome you to the 2022 ICAMA(International Conference of Asian Marketing Associations) at Jeju Island, Korea. It is a big honor to organize the 2022 ICAMA, which has been a very special conference for Asian researchers. The ICAMA is truly the best venue for research-active scholars in Asia. We offer a variety of sessions chaired by prestigious leading scholars in Asia. As usual, the 2022 ICAMA also provides conference participants with a variety of special issues which will be issued by several prestigious journals.

The theme of the ICAMA 2022 is "New Marketing Waves in Asian Markets". We organize six global sessions and six new trend sessions with special sessions, such as "Meeting journal editors," and China session for China Marketing Association of Universities (CMAU) .

Without the effort of the conference organizing committee and all the staff the ICAMA would not exist. I appreciate their significant contribution to the conference with a big hand.

The 2022 ICAMA will be a very special venue for all the Asian researchers. We promise a delightful and productive time to all of you by doing our best for the success of the 2022 ICAMA. I look forward to seeing you at the 2022 ICAMA conference in October.

Best Regards,
Jaihak Chung
Chair of the 2022 ICAMA at Jeju Island, Korea
Vice President of the Korean Marketing Association
Sogang University

Dear Colleagues and Friends,

On half of the Chinese Marketing Association of Universities, we welcome you to ICAMA 2022, held at beautiful Jeju Island, Korea! Located southwest of the Korean Peninsula, Jeju Island is known for its pristine natural scenery.

ICAMA 2022 invites marketing scholars to come and present ideas and receive valuable feedback from marketing editors from high-tier journals! An excellent opportunity to build connections and do research with Chinese scholars. The Chinese Marketing Association of Universities strongly supports this conference; join us and network with top industry leaders!

We invite you to attend ICAMA 2022, which will be from October 27-29 in Jeju Island, Korea. Both face-to-face and online sessions will be available.

Sincerely,
Guoqun Fu
President of the CMAU
Peking University