Session Schedule
| Day 1 (Oct. 27) | Day 2 (Oct. 28) | Day 3 (Oct. 29) | |||||
|---|---|---|---|---|---|---|---|
| 09:00-09:30 | Opening Ceremony | Tour Program | |||||
| 09:30-11:30 | Keynote Speeches -Dr. Charles Ray Taylor (Editor-in-Chief, International Journal of Advertising) -Dr. Ian Phau (Editor-in-Chief, Asia Pacific Journal of Marketing and Logistics) |
||||||
| 12:00-13:00 | Networking Lunch | ||||||
| 13:00-14:20 | Track I Emerging Markets in Asia |
Track II Trends in Marketing |
Track III Core Marketing Studies in Asia |
Track Ⅳ 4P Strategies in Asia |
|||
| Meeting the Editors | Big Data-driven Marketing | Consumer Behaviors | New Product and Price Strategy | ||||
| 14:30-15:50 | Aging & Cross-cultural Marketing in Asia | ESG and Ethics for Marketing | Brand Strategy | Communication Strategy | |||
| 16:00-17:20 | Registration (17:00-20:00) |
New Generations Culture in Asian Markets | Metaverse & NFT Marketing | Quantitative Marketing Model and Research | Retail Strategy | ||
| 18:00-20:00 | Welcome Reception | Award Ceremony & Dinner Party | |||||