Opening & Keynote Speech (Dr. Charles R. Taylor) 9:00 - 10:20
https://us02web.zoom.us/j/86006191413
Meeting Number: 860 0619 1413 |
| Paper Session 1 10:30 - 11:50 |
| ABM | Session 1-1: Innovation and new product adoption in Asia
https://us02web.zoom.us/j/87595083631 | Meeting Number
875 9508 3631 |
| Session Chair: Young Jee Han (Sungkyunkwan University) | Presenter |
| 1 | THE IMPACT OF TWO DIFFERENT TYPES OF CUSTOMER PARTICIPATION FOR BREAKTHROUGH INNOVATIONS IN CONSUMERS PERSPECTIVES | Hyeyeon Yuk |
| 2 | The effect of platform-based product bundling on the bundle evaluation and adoption intention at smart home | JoonHyuk Seo |
| 3 | Chronological Changes in New Product Diffusion Pattern: An Evidence from the Korean Movie Market | Youseok Lee |
| 4 | What Explains the Adoption of Smartwatch in Korea and Indonesia? | SEKARDHANI MUFIDA |
| CHQ | Session 1-2: Luxury hospitality and service marketing - Luxury hospitality industry I
https://zoom.us/j/96107346233 | Meeting Number
961 0734 6233 |
| Session Chair: Alex Jiyoung Kim (Sungkyunkwan University) | Presenter |
| 1 | An eWOM adoption process on social media for luxury hotel booking intention: How does social media influencer’s negative reviews moderate the effects of eWOM on customers’ attitude, trust, image, reputation, and intention? | Lê Trần Phước Mai Hoàng |
| 2 | What to sell and how to sell matter: sales mix differentiation for luxury hotel firms | Jaewook Kim |
| 3 | Looks Clear and Sounds Familiar: Influence of Online Hotel Image and Brand Familiarity on Consumer Perceptions and Judgments about Luxury Hospitality and Service | Sann Ryu |
| 4 | The loyalty program for our self-esteem: The role of collective self-esteem in the development of customer-brand relationship among luxury hotel brands | Minjung Shin |
| IR | Session 1-3: Customer Online Connection and Message Processing
https://us02web.zoom.us/j/84168999972 | Meeting Number
841 6899 9972 |
| Session Chair: Dong-Mo Koo (Kyungpook National University) | Presenter |
| 1 | Emojis and Assertive Environmental Messages in Social Media Campaigns | Yung Kyun Choi |
| 2 | Consumer Hesitation at Purchase Stage: Collective Cognitive Dissonance and Self-Threat | Jeongbin Whang |
| 3 | The Impact of Online (versus Offline) Shopping Channel on Consumer Decision Process | Chaeho Lee |
| KMA | Session 1-4: 마케팅 최근 연구 동향
https://us02web.zoom.us/j/88479507329 | Meeting Number
884 7950 7329 |
| Session Chair: Hakkyun Kim (Sungkyunkwan University) | Presenter |
| 1 | 서비스 회복 과정에 브랜드 동일시가 미치는 영향에 관한 연구 | 고민정, 김영찬 |
| 2 | 소셜 미디어 참여가 온라인 구매에 미치는 영향 :자기해석과 제품유형의 조절효과를 중심으로 | 김용섭, 김형우, 하영원 |
| 3 | 퍼네이션 활동이 소비자 반응에 미치는 영향: 개인적 혜택과 사회적 혜택지각의 매개효과 고찰 | 이선미, 오민정, 박종철 |
| 4 | 색상의 채도가 소비자 싫증에 미치는 영향에 관한 연구 | 전은미, 김학균, 한영지 |
Plenary Session: Tips for successful grantsmanship (Dr. KiJoon Back) 12:30 - 13:10
https://us02web.zoom.us/j/87063176876
Meeting Number: 860 0619 1413 |
| Paper Session 2 13:20 - 14:40 |
| ABM | Session 2-1: WOM, sensory experience and emotion
https://us02web.zoom.us/j/81721777812 | Meeting Number
817 2177 7812 |
| Session Chair: Young Jee Han (Sungkyunkwan University) | Presenter |
| 1 | Information Distortion in Retransmission Word of Mouth | Hye Kyung Park |
| 2 | A Study on Consumer Emotional Response by Music, Color, and Synesthesia : Focusing on EEG Comparison between Korean and US Consumers | Yi EunJeong |
| 3 | The Role of Animosity on Purchasing Foreign-made Products:Evidence from the Relationship between Vietnam and China | Nguyen Van Anh |
| CHQ | Session 2-2: Luxury hospitality and service marketing - Luxury hospitality industry II & Luxury services
https://zoom.us/j/94420867058 | Meeting Number
944 2086 7058 |
| Session Chair: Alex Jiyoung Kim (Sungkyunkwan University) | Presenter |
| 1 | Antecedents of Medical Hotel Prestige and Online Word-of-Mouth Intention: Focusing on Medical Tourists to Korea | Jiyoung Yoon |
| 2 | The Effects of Technology and Consumer Readiness on the Adoption of Self Service Technology in the Restaurant Industry: Moderating Effects of Consumer Traits and Situational Factors. | Sang Lin Han |
| 3 | Asymmetric impacts of service attributes on satisfaction in luxury restaurants: Integrating a three-factor theory with machine learning techniques | Wooseok Kwon |
| 4 | How Looking Forward over the Short Period To-Go Affects Consumer Enjoyment: Role of Temporal Scarcity in Access-Based Services | Shinhyoung Lee |
| IR | Session 2-3: Online Platform and Customer Review
https://us02web.zoom.us/j/85164747827 | Meeting Number
851 6474 7827 |
| Session Chair: Taewan Kim (Sungkyunkwan University) | Presenter |
| 1 | Increasing Review Adoption of Sponsored Blog Posts: The Impact of Influencers, Blog Expertise, and Message Sidedness | Minsun Y. |
| 2 | Hotels Online Marketing strategy during COVID-19 Period | Hyun Soo, Yoo |
| 3 | The impact of ubiquitous connectivity on continuance intention to use smartphone-based SNSes for sustainable participation | Lee KyungTag |
| 4 | The Effects of Negative Reviews on Consumer’s Webrooming Intention | Kim Hyo Jeong |
| JRCS | Session 2-4: Consumers' Adoption of Technology
https://us02web.zoom.us/j/89800528537 | Meeting Number
898 0052 8537 |
| Session Chiair: Seung Hwan Lee (Ajou University) | Presenter |
| 1 | The Effect of Telepresence on Consumer's Flow Experience in the Virtual Reality Shopping Environment | Myoung-a An |
| 2 | Technology Readiness and Technology Paradox of Unmanned Convenience Store Users | Hyun Jung Park |
| 3 | A Study on enhancing the acceptability of Innovative Products by Machine Learning | Sun Nyoung Lee |
| 4 | Innovation adoption and resistance: An empirical Study on customer’s reason-for-adoption and reason-against-adoption of new technology | Seonggoo Ji |
| | | | |
| Paper Session 3 14:50 - 16:10 |
| ABM | Session 3-1: Aging society and consumer perception
https://us02web.zoom.us/j/85495211989 | Meeting Number
854 9521 1989 |
| Session Chair: Jin Kyung Han (Singapore Management University) | Presenter |
| 1 | Understanding credit card usage behavior of elderly Korean consumers for sustainable growth: Implications for Korean credit card companies | Moon Young Kang |
| 2 | Predicting intentions to participate in crowdfunding using the Theory of Planned Behavior and Religiosity in India | HASNAN BABER |
| 3 | Effects of Consumer Perception of CSR Activities and Technology Acceptance on Intention to Adopt Mobile Banking: Evidence in Vietnam | Nguyen Thi Phuong Thao |
| 4 | The Influence of Perceived Values on the Attitude and Purchasing Intention for Luxury Goods – Comparing South Korean and Dutch Millennials – | Seong-Yeon Park |
| AMJ | Session 3-2: Experiential Marketing and Brand Management
https://zoom.us/j/96462739433 | Meeting Number
964 6273 9433 |
| Session Chair: Jae Hwan Kim (Korea University) | Presenter |
| 1 | How can customer experience on CDJ be shaped? : Can rose be tamed? | Sangmi Lee |
| 2 | Constructing brand personality and competitive structure using hashtag | Keeyeon Park |
| 3 | Effects of Topic Variety on the Helpfulness of Online Consumer Reviews: Big Data Analysis Using Latent Dirichlet Allocation | Jisu Yi, Yun Kyung Oh |
| IR | Session 3-3: Marketing Intelligence for Customer Mind-set
https://us02web.zoom.us/j/85604664004 | Meeting Number
856 0466 4004 |
| Session Chair: Hye-jin Kim (KAIST) | Presenter |
| 1 | From Intuition to Intelligence: A Text Mining Based Approach For the Movie’s Green-lighting Process | Jongdae Kim |
| 2 | The Effects of Product Feature Level Customer Sentiment on the eWOM Valence: An Application of Bigram NLP Analysis | Yun Kyung Oh |
| 3 | The Impact of Online Platforms’ Revenue Model on Consumers’ Ethical Inferences | Yi Su |
| JRCS | Session 3-4: Consumers' Experience of Technology
https://us02web.zoom.us/j/89022454959 | Meeting Number
890 2245 4959 |
| Session Chair: Jacob Chaeho Lee (Dongguk University) | Presenter |
| 1 | Is a Gift on Sale "Heart-Discounted"? : Givers' Misprediction on the Value of Discounted Gifts and the Influence of Technology-Driven Retail Experiences | Youjae Yi |
| 2 | Does general trust spill over to trust in sharing services?: A cross cultural study of Indian and U.S. consumers. | Moon-Kyung Cha |
| 3 | A study on expanding the effect of retail store communication through social media indirect experience | Hyunhee Shin |
| 4 | Importance of Empathy and Tangibility in Building Brand Loyalty Omni-channel Service | Renee B. Kim |
