Organizing Committee
- ICAMA 2022 Organizer
- Korean Marketing Association (KMA), South Korea
- ICAMA 2022 Sponsoring Association
- China Marketing Association of Universities (CMAU)
- Conference Chair
- Jaihak Chung (Sogang University, Korea)
- Advisory Board Committee
- Sungho Lee (University of Seoul, Korea), KMA President
- Youngchan Kim (Yonsei University, Korea) Previous KMA President (2021)
- Cheol Park (Korea University, Korea) Upcoming KMA President
- Guoqun Fu (Peking University, China), President of CMAU
- Lefa Teng (Jiangnan University, China) Vice President of CMAU
- Tran Hoang (UEH, Vietnam) President of VMA
- Huynh Phuoc Nghia (UEH, Vietnam) Vice President of VMA
- Conference Director
- Woojung Chang (University of Seoul, Korea)
- Best Paper Award Committee Chairs
- Sang-Lin Han (Hanyang University, Korea)
- Jungkun Park (Hanyang University, Korea)
- Weon Sang Yoo (Korea University, Korea)
- Molan Kim (UNIST, Korea)
- Yung Kyun Choi (Dongguk University, Korea)
- Ji Hee Song (University of Seoul, Korea)
- Special Session Award Committee Co-Chairs
- Lefa Teng (Jiangnan University, China)
- Huynh Phuoc Nghia (UEH, Vietnam)
- Program and Session Organizing Committee Chairs
- Program Committee Chair: Jaihak Chung (Sogang University, Korea)
- China Session Chair: Lefa Teng (Jiangnan University, China)
- Vietnam Session Chair: Huynh Phuoc Nghia (UEH, Vietnam)
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