Call for Papers: Conference on Asian Luxury Branding at SMU

Conference on Asian Luxury Branding at SMU

CALL FOR PAPERS

20 - 21 JUNE 2016

SINGAPORE MANAGEMENT UNIVERSITY

Inviting papers for our Inaugural Conference on Asian Luxury Branding at SMU.

LVMH-SMU Asia Luxury Brand Research Initiative is a new strategic partnership, between

SMU and LVMH, aimed at producing and delivering independent and high quality academic research on the luxury brand sector in the Asian market.

THE GLOBAL LUXURY MARKET

By 2020, the global luxury market is estimated to reach USD375 billion, with the Asian

markets expected to fuel a lion's share of the growth.

OBJECTIVE OF CONFERENCE

To provide a venue to cogitate, discuss, and expound upon wide-ranging issues on luxury

branding--from various perspectives of diverse stakeholders (e.g., consumers, retailers,

manufacturers, policy-makers).

RESEARCH TOPICS

We encourage researchers to submit: 1. Research papers or 2. Extended abstracts

(1500 words) of their research by Feb 1, 2016.Topics should address an extensive range of

issues and challenges of the luxury sector relevant to (though not limited to) the Asian

markets. Both conceptual and empirical work will be considered. Papers accepted will be

published in a volume of book published by LVMH-SMU Asian Luxury Brand Research Initiative.

Research on luxury brand building, managing customer relationship, online luxury marketing, customization, counterfeit luxury brands, country-of-origin, decision or valuation models, psychology of luxury, sustainability and social welfare, among others, would be suitable.

BEST PAPER PRIZES

Only full research paper submissions will be eligible for monetary awards.

The best 3 papers will be granted recognition and monetary awards:

1st Prize: USD 5,000

2nd Prize: USD 3,000

3rd Prize: USD 2,000

Honorable mention awards will also be granted.

PAPER SUBMISSION

Deadline for paper submission is February 1, 2016.

Paper should be submitted in PDF format to smuluxe2016@smu.edu.sg

Authors will be notified on the decision of paper acceptance by March 1, 2016.